Kingslands Runestone Bag-in-Box

Kingsland's Runestone Bag-in-Box

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Kingsland Wines and Spirits' Runestone Marlborough Sauvignon Blanc Bag-in-Box

Category - Wine, New Zealand, Sauvignon Blanc, 13% abv

Available - From this month

Location - UK, off-trade in The Co-operative supermarkets

Price - GBP10 (US$14.80) per 1.5-litre box

Distribution - Kingsland Wines and Spirits

“Compared to the likes of Scandinavia, the bag-in-box market in the UK is very small,” said Mark Elener, Kingsland's sales and commercial manager. “However, today’s UK consumers are much more open to packaging innovations, especially where the environment is concerned, and we believe that the potential for growth is considerable.”