UK: Kingfisher Beer switches to Heineken for UK brewing

By | 19 April 2013

Heineken will also distribute Kingfisher Beer in the UK

Heineken will also distribute Kingfisher Beer in the UK

Heineken is to start brewing Kingfisher Beer for the UK market from October, taking over from Shepherd Neame. 

Heineken will also handle UK sales and distribution for the brand, Kingfisher Beer Europe said today (19 April). The deal brings to an end Kingfisher's current deal with Kent brewer Shepherd Neame. 

Kingfisher CEO Damon Swarbrick said the company will continue to market Kingfisher and support its UK clients. “We are looking forward to working with Heineken to develop the significant opportunity that exists in the UK market,” Swarbrick said.

Heineken said the deal will help boost its world beer portfolio in the UK. Financial details of the new tie-up were no disclosed. 

The Dutch brewer last month unveiled a “multi-million pound” TV advertising campaign around its Bulmers cider brand in the UK.

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider

Companies: Heineken

View next/previous articles

Currently reading -

UK: Kingfisher Beer switches to Heineken for UK brewing

There are currently no comments on this article

Be the first to comment on this article

Related research

Heineken: the battle for Asia Pacific Breweries

Asia Pacific Breweries is Heineken’s joint venture in Singapore, with a variety of brands and consumer beverages that enjoy prominence in their local markets. The venture is crucial to the firm's growth strategy. This has been compromised following a...

Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report

Canadean's "Heineken N.V. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and service...

Heineken Italia SpA in Alcoholic Drinks (Italy)

Heineken is expected to place a strong emphasis on building an environmentally-friendly business during the forecast period. The company’s sustainability plan, Brewing a Better Future, states that the company will seek to reduce energy usage and wast...

Related articles

just the Facts - Nigeria and Diageo

Today (15 October), Diageo is hosting its annual investor conference, which this year highlights the markets in Africa. Here, just-drinks looks at Nigeria, its beverage alcohol landscape and Diageo's presence in the country.

UK: Two groups looked at "serious" bid for Waverley TBS

Two entities expressed "serious interest" in buying collapsed wholesaler Waverley TBS after it called in administrators last year, it has emerged.

IRELAND: Heineken appoints new MD

Heineken has appointed a new managing director for its Ireland business.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page