JAPAN: Kidsbeer likely to meet European resistance
According to some press reports, a Japanese soft drink called Kidsbeer could be considering launching in Europe.
Produced by the small bottler, Tomomasu, Kidsbeer is packaged like beer and formulated to look like beer, though it is in fact a cola-flavoured drink. It is sold in Japanese restaurants
However, any attempt to launch in Europe is likely to be met with a fierce reaction from alcohol charities. US consumer watchdogs said they would fight any attempt to launch the brand in the US, when reports emerged recently that the brand might be considering attempting to launch there.
Sectors: Soft drinks
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