Product Launch - US: KeVita's Kevita Sparkling Probiotic Blueberry Cherry, Tangerine, Hibiscus Berry
The new KeVita flavours
KeVita's Kevita Sparkling Probiotic Blueberry Cherry, Tangerine, Hibiscus Berry
Category - Soft drinks, probiotic
Available - From mid-March
Location - US, initially at Whole Foods Market stores; at natural and gourmet markets nation-wide from the end of June
Price - SRP of US$2.99 to $3.49 per unit
Probiotic beverage maker KeVita has launched three new flavours in its sparkling range.
Blueberry Cherry, Tangerine and Hibiscus Berry will launch in the middle of this month in the US, the California-based company said yesterday (4 February). The new flavours have no added sugar and are certified organic, non-GMO, gluten-free, vegan and dairy-free.
To read an analysis of the health beverage market, click here.
Continuing to grow its family of delicious, functional beverages, KeVita Sparkling Probiotic Drink, recently named one of the 25 Most Innovative Consumer and Retail Brands by Forbes, is proud to announce the launch of three new flavors: Blueberry Cherry, Tangerine, and Hibiscus Berry Daily Cleanse.
"Making healthy decisions shouldn't mean that you need to compromise taste," said KeVita CEO and Co-Founder Bill Moses. "These new flavor profiles are a labor of love that we tested and refined until they met our highest nutrition and flavor standards. Our intent is to always go above and beyond for our customers and make the amazing benefits of probiotics available to every palate, every person, every day."
Among the growing trend of cultured and fermented foods, KeVita's popularity is largely due to its lightly refreshing fermented taste, combined with its natural health credentials. Each of the new KeVita flavors have no added sugar and are certified organic, non-GMO, gluten-free, vegan, dairy-free and enhanced with Magnesium:
KeVita Hibiscus Berry Daily Cleanse is a modern interpretation of an ancient, medicinal Chinese formula designed to gently cleanse and beautify the body from the inside out. Following in the footsteps of KeVita's popular Lemon Cayenne Daily Cleanse(TM), this new, light refreshing blend with only 5 calories per serving combines hibiscus, raspberry, rose hips, goji, and schizandra.
KeVita Tangerine is a delightfully sweet citrus and creamy vanilla blend that is rich in Vitamin C. This innovative flavor, with only 5 calories per bottle is boosted with organic green coffee bean extract, an ingredient thought to gently promote weight loss by boosting metabolism.
KeVita Blueberry Cherry is a powerful antioxidant-rich blend that provides the healthy benefits of superfruits including blueberry, cherry, elderberry, ashwaganda and other super berries. Blueberry Cherry has no added sugar and only 20 calories per serving.
In addition to being a smart replacement for high sugar and calorie or artificial drinks, KeVita Sparkling Probiotic drinks offer the added health benefits of probiotics, which are known to support immune and digestive health and maximize the body's nutrient and vitamin absorption. All KeVita drinks feature four complementary strains of live probiotics: Bacillus coagulans, L.paracasei, L.plantarum, and L.rhamnosus, combined with KeVita's signature proprietary probiotic culture.
The three new KeVita flavors will launch mid March for $2.99 - $3.49 at Whole Foods Market stores and will be debuting at various natural and gourmet markets nationwide at the end of June. From March 7-9, all of KeVita's sparkling probiotic drinks, including samples of the new flavors, will be showcased at Natural Products Expo West 2014 booth #5447 at the Anaheim Convention Center.
Original source: Company Release
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