Kerrygolds, Imperial Brands Kerrygold Irish Cream Liqueur

Kerrygold's, Imperial Brands' Kerrygold Irish Cream Liqueur

Kerrygold's, Imperial Brands' Kerrygold Irish Cream Liqueur

Category - Spirits, cream liqueur, 17% abv

Available - From this month

Location - US, initially in Illinois and Florida

Price - SRP of US$19.99 per 75cl bottle

Imperial Brands, the US unit of Belvedere, has teamed up with the Irish Dairy Board to bring to market Kerrygold Irish Cream Liqueur. The liqueur will go up against the likes of Diageo's Baileys Original Irish Cream in the country.

Kerrygold Irish Cream comprises Irish whiskey and cream blended with chocolate.

Kerrygold is the international brand of the Irish Dairy Board, the marketing and selling cooperative created by Ireland's small dairy farmer co-ops and co-op creameries.

Last week, the chairman and former CEO of Belvedere announced his intention to step down from the group.

Show the press release

Imperial Brands, Inc., best known for the recent success of Sobieski Vodka, today announced a new partnership with Irish dairy products brand, Kerrygold, to launch a superior Irish Cream that will top anything currently on the market. Kerrygold Irish Cream Liqueur offers the finest blend of natural Irish cream, aged Irish whiskey and luxurious chocolate, setting the 'new gold standard' for the category.

"This is an exceptional opportunity for both Imperial Brands, Inc. and Kerrygold to seize a dominant position and capture significant market share," said Chester Brandes, CEO of Imperial Brands. "We believe our product's superior taste and luxurious texture will make us a major player in the category within a very short time."

"One of the keys to this new product's exceptional taste profile is cream from Irish grass-fed cows," said Fergal McGarry, Global Director of Consumer Foods for the Irish Dairy Board. "Imperial Brands has the infrastructure and expertise needed to bring this exceptional product to Irish cream lovers. From our passionate dairy farmers to the homes of our consumers, we hold our brand to a level of quality unrivaled by our competitors. Imperial Brands, Inc. shares this mission with us, making our partnership a natural fit."

Kerrygold Irish Cream Liqueur will be available in Illinois and Florida at a suggested retail price of $19.99.

Original source: Company Release

Expert analysis

Global Spirits Market: News and Events May 2014

Global Spirits Market: News and Events May 2014

Synopsis The report provides a review of the latest news and key events in the global spirits market during May 2014. Summary Using this report, marketers will effectively gain an insight into the la...read more