Hayman Distillers has introduced a new packaging design for its Kerenski Chocolate Vodka brand.
 
The new packaging, designed to create a more contemporary, chic image to appeal to both male and female young professionals, is to hit the market in May. The new front label will give greater emphasis to the brand's Russian heritage and enhance on-shelf impact.
 
"The response from our existing customers and consumer research has been very positive and the new look allows Kerneski Chocolate Vodka to compete against other premium vodkas available in style bars," said James Hayman, marketing director at Hayman Distillers.
 
Launched in 2004, Kerenski Chocolate Vodka a triple-distilled grain spirit vodka flavoured with real Belgian chocolate. It can be served neat on ice or as a cocktail mixer. Hayman Distillers is now looking to build on the brand's existing customer base in the UK, Scandinavia and Asia.