KENYA: Kenya Breweries gets control of malt free beer
Kenya Breweries Ltd has been awarded the patent of manufacturing the world's first malt free light beer. The company has a unique barley brewing process formulated by its brewers, which does not involve the conventional malting and uses 100% barley.Awarded by the African Regional Industrial Property Organisation (ARIPO) and South Africa's department of trade and industry, the patent gives Kenya Breweries the rights for the formulation and brewing of Citizen, which was launched four years ago, and is one of the Kenyan firm's key brands.The patent also protects the brewing process in Kenya until 2017 and the only way another brewer can use the process is via Kenya Breweries Ltd or a KBL license.Citizen marketing manager, Tim Chege said: "Citizen is KBL's fastest growing brand and is at present ranked third after Tusker and Pilsner lagers."The ARIPO's patent covers Kenya, Botswana, Gambia, Ghana, Lesotho, Malawi, Sudan, Swaziland, Uganda, Zambia and Zimbabwe, and Kenya Breweries Ltd, which is the only major rival for Castle Brewing Kenya Ltd, is now seeking a similar patent certificate from Tanzania and Ethiopia.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- What do A-B InBev results mean for SABMiller deal?
- Interview - Beam Suntory's EMEA president
- Interview - William Grant & Sons
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Anheuser-Busch InBev's FY Performance by Region
- Tesco reinstates Dan Jago following suspension
- Diageo "smart bottle" targets consumers at home
- Diageo completes Don Julio, Bushmills swap deal
- Pernod Ricard sends Martell Mumm PJ head to Asia
- Pernod Ricard's Havana Club Union
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research