US: Kendall-Jackson launches two new labels
Kendall-Jackson is launching two new brands in a bid to bring more consumers to wine.
Wine Block is designed to appeal to women, and its Cabernet Sauvignon, Merlot and Chardonnay wines will retail for US$9.99 per 1.5-litre box. Dog House has a screw top closure and fun image expected to attract younger adults. It's priced at US$8.99 a bottle; US$0.50 will be donated to the non-profit Guide Dogs for the Blind.
"We've fairly saturated existing market of people who drink wine," Mark Theis, winemaker for Kendall-Jackson's Select Brands, told just-drinks. "We want to expand the market and get more people involved."
- Job cuts not the whole story at AB InBev - Comment
- Diageo's smart Seedlip sustainability move
- Pernod Ricard Q4/FY 2016 results - Preview
- Brown-Forman's Q1 performance by region, brand
- Why Vietnam is the next beer battleground
- CEO Paul Schaafsma set to leave Accolade Wines
- AB InBev to cull 5,500 jobs after SABMiller buy
- ASA bans Diageo's Captain Morgan UK ad
- Diageo revamps Gordon's gin bottle in UK
- Heineken unveils new mid-strength lager Heineken 3
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global RTD insights - market forecasts, product innovation and consumer trends
- Staying in the Mix: The Global Concentrates Market in 2016