COMMENT: Ken Hom's oriental wines

By Datamonitor | 16 March 2004

Marketed as a complement to Asian food, a new range of wines by Ken Hom mirrors the high end positioning of his recently introduced Asian food line. The celebrity chef's move follows in the steps of a growing number of packaged goods companies that are seeking to assert a connection between food and drinks.

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Marketed as a complement to Asian food, a new range of wines by Ken Hom mirrors the high end positioning of his recently introduced Asian food line. The celebrity chef's move follows in the steps of a growing number of packaged goods companies that are seeking to assert a connection between food and drinks.

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