GERMANY: Karlsberg takes Karla to chemists – report
German brewer Karlsberg-Brauerei is upping coverage of its Karla beer brand in the domestic market, according to local reports.
The company has teamed up with distribution partner Amapharm, the Frankfurter Allgemeine Zeitung said yesterday (7 June), to begin selling the brand in the German states of Saarland and Rhineland-Palatinate.
Karlsberg intends to start selling Karla in pharmacies across the entire country from September, and is considering taking the product overseas.
The beer, which has been developed specifically for pharmacies, consists of proper beer and ingredients including soya, folic acid, lecithin and vitamins, the paper noted.
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