US: Kai lychee-flavoured rice vodka hits California
A lychee-flavoured rice vodka has been released in the US.
Kai Ultra Premium rice vodka hit the California market late last week, it's founder said on Friday (3 August). The vodka was initially launched in Hawaii, before making its way across the Pacific to California, said Marcus Bender.
"Because California is a melting pot of many ethnic restaurants, bars and clubs, we believe Californians will embrace the personality and uniqueness of Kai Vodka," said Bender. "The vast market here enables us to penetrate a crowded field and provide Californian consumers with a unique option."
The vodka is made from yellow blossom rice grown exclusively along the Red River Delta in Vietnam.
Southern Wine & Spirits began distributing Kai at the beginning of August, and Kai said it is planning a promotional and marketing campaign for the brand.
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