just the Ten - Top Columnist Comment Pieces of 2012
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas.
Here are the ten most read comment pieces written by our regular columnists on just-drinks in 2012.
Back in March, Pete Brown turned his attention to the cider category and found that the brewers could learn alot from their fruity cousins.
In April, Ray Rowlands revisited the energy drinks category to see what had been going on in the evolution of what has been the soft drinks industry's star performer in recent years.
July's sermon from Ian Buxton looked at the continuing issue of polarisation in the overall spirits category. He started and finished with two quotes, from two wildly disparate sources.
In October, Ray Rowlands investigated the outrage caused by the intended opening of the Indian retail market to foreign investors, and compared the impact that a similar development had on the country’s soft drinks market.
How do you define a truly international brand? And does it matter. Can it be decided purely on volumes? In August, Patience Gould dug out her atlas as she ponders the issue.
January saw Chris Losh take his traditional look at what the next 12 months would provide for all you wine producers out there. Note: Some of the following did not happen.
These days, mergers and acquisitions appear to be the main ways to own a big spirits brand. Patience Gould came out in June as one of those folk who misses the days of building a brand from scratch. Is nurture no more?
Using Pete Brown's analogy - more of which follows - the craft brewers of this world are the Gorky's Zygotic Mynci to Anheuser-Busch InBev's U2, or the Ramona Falls to Carlsberg's Coldplay. Confused? Allow Pete to explain.
At March's Consumer Analyst Group of Europe conference, Danone faced up to the challenges its bottled water division faces in Western Europe. Richard Corbett concurred and sympathised. But, Richard warned, beware of the emerging markets: The rewards they promise come only from booming volumes.
In May, Chris Losh looked at the role of social media in the conversation between producers and consumers, and concluded that talk on Twitter does not necessarily equate to buying more bottles.
- Focus - Diageo's FY Performance by Region
- It's not all bad for Diageo - Analysis
- Diageo " knew United Spirits would be complicated”
- Focus - Diageo's FY Performance by Brand
- Diageo upbeat on Scotch prospects
- Challenges remain as Diageo posts flat FY sales
- Bacardi creates Bacardi rum marketing role
- Edrington appoints new board director
- Britvic appoints SABMiller's Dunn as CFO
- Q2 drags on half-year for Anheuser-Busch InBev
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global liqueurs insights - market forecasts, product innovation and consumer trends research