just the round-up - The week in drinks

By | 12 September 2008

The top ten most visited stories on just-drinks this week:

Diageo's marketing plans in Australia

AUS: Diageo unveils spirits marketing plans

Diageo Australia has unveiled multi-million dollar marketing plans for key spirits brands, inlcuding Smirnoff and Johnnie Walker, over the Christmas period.

Diageo takes Vodkat to court

UK: Diageo sues Vodkat spirits brand

Diageo has filed a lawsuit against the UK-based Vodkat spirits brand, accusing it of breaking EU rules.

Asda, Innocent protest against smoothie tax

UK: Asda, Innocent slash prices on juice, smoothies

UK supermarket chain Asda has joined with Innocent drinks to cut prices on 100% juice and smoothies, in protest at high government tax on the products.

Yellow Tail takes to US TVs

US: Yellow Tail to launch first TV ad drive

Yellow Tail is to launch a US$6m television campaign across the US. The marketing campaign for the Casella family-owned wine brand also includes a new consumer website.

InBev, Anheuser-Busch and Tsingtao

BELGIUM: InBev gets Tsingtao stake, sweats on Modelo

InBev has confirmed that it will take control of Anheuser-Busch's stake in Chinese brewer Tsingtao, once it has completed the takeover of the US company.

Diageo's plans for Guinness

IRELAND: Diageo agrees brewery site acquisition

Diageo Ireland has entered into agreements to acquire a 73-acre greenfield site in Leixlip, Co. Kildare, with the intention to build a brewery.

United Spirits in stake sale talks

INDIA: Diageo, Suntory in hunt for United Spirits stake?

Diageo has stopped short of denying reports out of India today (11 September), claiming the drinks giant is in talks with the head of India's UB Group to acquire a strategic stake in UB's United Spirits unit.

KWV's full-year results

S AFRICA: Increased sales help lift FY profits for KWV

A sales increase of 18.8% in packaged products over the past 12 months has made up for a 28% decline in bulk spirits sales at KWV.

SABMiller marketing appointments

UK: SABMiller adds to global marketing team

SABMiller has created two new group marketing positions, focusing on its international beer brands.

Bottled water on the rise in 2007

GLOBAL: Bottled water sales continue to rise in 2007- research

Negative publicity for bottled water in the US and Europe failed to stem growth in the sector around the world last year, according to recent research.

Sectors: Beer & cider, Soft drinks, Spirits, Water, Wine

Companies: Diageo, Innocent, InBev, Tsingtao, Anheuser-Busch, Smirnoff, Johnnie Walker, KWV, Modelo, Guinness, SABMiller, Suntory, UB Group

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just the round-up - The week in drinks

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