The week in drinks

The week in drinks

The top ten stories published on just-drinks this week:

Pernod Ricard's Cuban rum joint-venture with Cubaexport, Havana Club, has lined up a global advertising campaign for its namesake brand.

Diageo will strip more costs out of its business in recession-hit Europe and North America in order to help it invest in emerging markets like Africa, the firm's supply chief has said.

Vandals have laid waste to hundreds of thousands of litres of Muscadet wine as the French region faces one of the toughest periods in its recent history.

After a brief respite during the FIFA World Cup, UK beer sales have slumped back into the pattern of decline that has dogged the sector in recent years, according to the British Beer & Pub Association.

Heineken's chief financial officer has launched a broadside against rival Carlsberg over its pricing strategy in Russia following a hike in beer excise tax in the country.

The CEO of Dr Pepper Snapple Group has said that he remains "cautiously optimistic" on the outlook for the US soft drinks market, despite cutting the firm's sales guidance for 2010.

The UK arm of Heineken has lined up an advertising push for its Kronenbourg 1664 , featuring the rock band Motorhead.

Spirits producers operating in Spain could see sales fall by 10% to around EUR1.6bn (US$2.23bn) this year amid the country's deep recession but could see an improvement next year, according to trade consultant DBK.

Coca-Cola Enterprises (CCE) has said that it will consider expanding outside of the territories it currently operates in.

Beam Global Spirits & Wine, the drinks arm of Fortune Brands, has seen its operating profits continue to slip in the company's latest quarter.