just the Round-Up - The week in drinks
By just-drinks.com editorial team | 29 October 2010
The top ten stories published on just-drinks this week.
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The top ten stories published on just-drinks this week.
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More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:
Comment - Brewers Running to Stand Still in Mature Markets
Don't go getting too excited about talk of improvements in mature beer markets.
Comment - Beer - The Failings of the Global Beer Brands
In Denmark, this month, Pete Brown bore witness to the latest attempt by a multinational brewer to give its flagship beer a global identity. This well-worn road, however, is beset by perils and pitfalls. For beer, warns Pete, even moreso.
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Heineken in Beer - World
Heineken is the third largest brewer in the world, its Heineken brand has wide global recognition, and is the world’s leading premium lager brand. In 2010 the company’s performance was significantly boosted by its acquisition of the second largest Me...
Pernod Ricard in Spirits - World
Pernod Ricard was the world’s second biggest global spirits player in 2010, just behind Diageo. Thanks to a strong portfolio of brands, the company should overtake its long-term rival in 2011. The profile looks at how this has been possible and what ...
Pernod Ricard in Wine - World
In 2010, Pernod Ricard has put greater emphasis on its wine portfolio, creating a new brand owning company to manage its leading wine brands including Jacob’s Creek. The profile looks at its current position and what it needs to do to move up the glo...
