This weeks top reports in just-drinks research store

This week's top reports in just-drinks' research store

Here's a run-down of some of the top research reports currently available in the just-drinks research store:

ALCOHOLIC DRINKS

This report offers comprehensive analysis of consumers' alcoholic beverage drinking habits, allowing marketers to understand people’s consumption patterns. By accurately determining consumption by different groups, and the key trends motivating that consumption, the report offers unique opportunities to effectively target alcoholic beverage consumers across ten core countries.

This report examines the key trends, developments and opportunities impacting and driving the alcohol category under different legislative and regulatory measures, at both country and international level. It analyses the impact on beer, wines and spirits in the fastest-growing alcoholic drinks markets – the BRICs – as well as other key markets, such as the UK and the US.

SPORTS

2012 Sports Beverages in the U.S.

This report offers a comprehensive view of the US sports beverage marketplace as well as its regional markets. It covers market trends, pricing, demographics, advertising, regional sales, distribution channels and packaging as well as the innovations and strategies of the top companies. It also offers projections and discusses trends that will drive the market over the next five years.

This report offers a comprehensive guide to the size and shape of the sports and energy drinks market in Norway at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market.

TRENDS

This report is an essential guide for both brewers and analysts worldwide. The data horizon covers 2006-2011, plus forecasts to 2017. All data has been researched by experienced, ‘on the ground’ analysts, who have an ongoing dialogue with the industry.

This report offers a completely fresh look at consumer’s soft and hot drink habits, allowing marketers to understand people’s consumption patterns. It offers unique opportunities to effectively target new consumer groups, behaviours, and trends based on empirical data covering soft and hot drinks consumption across ten core countries.

WHISK(E)Y

The core objective of this report is to examine the current state of the global whisk(e)y industry, and to consider scenarios for growth. In addition to providing a global overview of market performance, the report also analyses performance by product category, performance by geographic region, the state of the competitive landscape and global prospects and opportunities.

This report has been extracted from the full IWSR Forecast Report on whisky in China between 2012 and 2017, and analyses current and future trends for the market  and gives top-line forecasts for other categories, as well as background information on the market.