just the Research

Here's a run-down of some of the top research reports currently available in the just-drinks research store:

• Brazilian Orange Juice Case Study: Seizing Opportunities for Market Development in the Brazilian Orange Sector

This sector is facing global competition from other innovative and less expensive fruit-based drinks. This study examines the challenges and opportunities in the segment and provides strategic insights on how to increase orange juice consumption.

• Aperol Case Study: Aligning an Authentic Italian Alcohol Brand with Contemporary Consumer Needs

Gruppo Campari's Aperol brand has achieved dramatic growth since 2004. This profile identifies the major consumer trends that are driving demand for spirits products – particularly in the Italian and German markets.

• Distell Group Ltd in Wine, Spirits and Cider/Perry (World)

This profile analyses Distell’s opportunities to expand its international coverage, both organically and through acquisition. It also examines the growing threat to its domestic operations from expanding multinational rivals.

• Soft Drinks 2010 Trends and Future Directions

Up-to-the minute analysis of the latest trends in the industry is provided in this new report. It looks at new product development and the most recent brand and company news. With unique graphics and illustrated case studies, this gives great insight into the size and shape of the soft drinks market.

• Global Spirits Manufacturing

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five-year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.

• Mentos' Viral Marketing Case Study: Turning Unexpected Online Attention to Your Advantage

With consumer media consumption habits changing, social media has become an important marketing platform for all CPG manufacturers. This case study looks at how two brands, Mentos and Diet Coke, harnessed an online video craze to catalyse their social media marketing in driving sales and creating a brand buzz.

• William Grant & Sons Ltd in Spirits - World

The company has made great strides to broaden its product portfolio and geographic spread primarily organically, but also through last year's acquisition of Tullamore Dew. This profile looks at what William Grant has done and what else it could do to continue to expand.

• Rémy Cointreau in Spirits and Champagne – World

Rémy Cointreau is looking to sell its Champagne operations and expand its premium spirits portfolio. This profile analyses the company’s acquisition options. It looks at ways to tap into demand trends in developed markets and evaluates expansion opportunities in emerging ones.