just the Research
By just-drinks.com editorial team | 17 December 2010
Here's a run-down of some of the top research reports currently available in the just-drinks research store:
This report is an in-depth financial evaluation of the global beer brewing industry. Using the unique Plimsoll method of analysis, each of the top 500 beer brewers is individually assessed and ranked against each other, then compared to industry averages. Using the most up-to-date financial information available, the two-page-per-company analysis provides detailed financial analysis for each organisation.
A comprehensive report which combines beer in the US, imported and specialty beer and microbrewery markets to create the most exhaustive study of the country's beer market available. At $18,000+ value, it covers state and regional markets, distribution channels, brewers and brands, imports, exports, packaging, pricing, advertising, demographics and projections. It also provides in-depth examinations of the mergers, acquisitions and joint ventures reshaping the industry.
Offering insight on the array of beverages that compete for shelf space and consumer loyalty, this report examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve-fruit beverages and all the various New Age segments. It provides data on segments' volume and sales and discusses leading companies and their strategies.
This comprehensive report examines the Ghanaian alcoholic beverages category: global and local consumer/market trends, competitor analysis of key categories in the segment, detailed consumer geo-demographic profiling, consumer lifestyle and media consumption.
The consumer analysis is based on an annual consumer survey among a nationally representative sample of around 2,750 people.
This report delivers detailed analysis of the brand repertoire of coffee shoppers in the UK. It will enable you to profile coffee shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of. The report also examines the key drivers of brand choice and loyalty among different coffee shoppers, and relates differences in these to their influence on brand repertoire.
This report delivers detailed analysis of the brand repertoire of tea shoppers in the UK. Research and analysis for this report is derived from a quantitative survey of 1,397 food & grocery shoppers in the UK, 1,069 who say they buy tea regularly. Secondary research includes government statistics, company and broker reports, news articles, trade and academic journals.
If you have an idea for a new food or beverage product with health benefits, or nutrition science that you want to commercialise, how do you successfully take it to market? This report sets out the five elements of successful start-up strategy over 21 pages, drawing on lessons from 28 key case studies of recent start-ups, both successful and unsuccessful. All the case studies are based on interviews with the companies themselves to give you a first-hand account of what works and what doesn’t.
The cachaça category has been widely-tipped by industry experts as an up-and-coming international spirits category. Although cachaça's international progress remains limited to date certainly the sector ticks many of the necessary boxes for potential success. This latest report from just-drinks/IWSR analyses the category's drivers.
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