just the Research
Here's a run-down of some of the top reports currently available in the just-drinks research store:
Concern for the environment has intensified for the majority of global consumers in recent years. Around two-thirds of consumers are willing to endure some degree of economic burden to protect the environment, a finding made even more relevant in the context of the global economic crisis. This report looks at how alcoholic drinks producers can tap in to growing segment of consumers.
- Consumer Targeting in Alcoholic Drinks: Effective marketing and innovation strategies by gender, age, price and occasion
This report provides data on the percentage of consumption accounted for by different demographic groups (by gender, age and income band). It demonstrates how product development targeted towards these different groups is being pursued. It also considers the key trends that are shaping the future of consumer segmentation in this market
Quarterly Beverage Tracker provides a detailed analysis of the latest developments in the beverage market. With a combination of textual commentary, analysis and data tables it covers 16 beverage categories. The performance of each beverage category is analysed, together with the latest industry, packaging and distribution news. Recent new product introductions are shown by category. Also included in Quarter 2 2010; a special focus on soft drinks distribution channel trends.
This report assesses the current state of the value-added water market. It also provides an overview of the sub-segments and drivers that will propel growth to 2014. Principal competitors are identified along with small, burgeoning companies and their brands. It includes analysis of leading brands, advertising expenditures as well as category projections.
The continuous growth of non-Champagne sparkling wine has been one of the less well-publicised developments of the wine world. The global non-Champagne sparkling wine market has risen by around 2.6% CAGR between 2004 and 2009 to reach 169.2m nine-litre cases. Full details, and forecasts, available in this report.
This latest edition provides a global review of the Champagne market. It's an essential guide to understanding the sector by reviewing the history and events since the previous publication. It considers the various decisions made in response to a worsening crisis, analyses the rationale behind them and looks to a more optimistic future.
Take a look here for a review of a category which struggled in Saudi Arabia last year. Where there is a problem, however, there must also be an opportunity, surely?
Provides all the crucial information on Anheuser-Busch InBev required for business and competitor intelligence needs. Contains a study of the major internal and external factors affecting Anheuser-Busch InBev in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Anheuser-Busch InBev.
Carlsberg's new worldwide strapline highlights the lack of truly global beer brands in an extremely consolidated industry....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Comment - Beer - What’s in a (Brand) Name?
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- NPD: Alcohol Beverage “Mash-Ups” Fuel Innovation
- ASA bans Jägermeister TV ad
- Diageo silent over Shuijingfang writedown report
- Diageo boosts exec committee
- Britvic promotes GB marketing head to global post
- Diageo bags Facebook unit boss as director