Here's a run-down of some of the top reports currently available in the just-drinks research store:

This report provides data on the percentage of consumption accounted for by different demographic groups (by gender, age and income band). It demonstrates how product development targeted towards these different groups is being pursued, and draws out the key trends that are shaping the future of consumer segmentation in this market.

A report which considers such questions as: Which gourmet/premium products and market segments have been faring well in the new economy? How are marketers and retailers adjusting? How can they recast and reposition their goods? Who are the most viable consumers, and how can they best be reached? Which media and marketing messages resonate for these consumers, and in what contexts? 

The Drinks MarketWatch report contains the latest news, analysis and opinion, covering all the month's major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from 15 June to 14 July 2010. 

This latest addition to our portfolio of market research reports addresses this question by reviewing the key issues for CSDs, and provides market size and trends for this US$175bn industry. The report examines some of the recent strategies and brand activity by the drinks companies, discusses areas where future growth in the market is likely to be highest and provides analysis of likely future success strategies for each major CSD producer.

This report provides data on the percentage of consumption accounted for by different demographic groups (by gender, age and income band). It demonstrates how product development targeted towards these different groups is being pursued, and it draws out the key trends that are shaping the future of consumer segmentation in this market.

Discover which retail channels have been growing and declining in popularity within China. Understand the value of major markets sold through this retail channel and uncover the future direction of retail in China, with historical data and five-year forecasting.

With a complete data overview, interviews with the leading players and unique textual analysis explaining the reasons behind the numbers, this report is essential reading to anyone involved with or affected by these innovative categories.

This report assesses the latest 2009 volume consumption of the top brands and companies within each major region. The data is provided with full textual analysis and further insight is given through exclusive interviews with the leading brand executives.