just the Preview – Coca-Cola Co Q3
The Coca-Cola Co is to report Q3 numbers this week
The Coca-Cola Co is set to report its third quarter results tomorrow (19 October).
Here, just-drinks takes a look at the highs and lows for Coca-Cola over the three months.
- Although outside of the reporting period, The Coca-Cola Co earlier this month completed its takeover of the North America operations of its major bottler, Coca-Cola Enteprises. Completion of the deal, announced on 3 October, came two days after shareholders in Coca-Cola Enterprises (CCE) endorsed the move. Coca-Cola said that it expected the takeover to generate "at least" US$350m in annual synergies within four years.
- In September, Coca-Cola announced it is to invest US$1bn in the Philippines over the next five years. The investment will focus on strengthening marketing execution, system logistics and delivery capabilities for the company's consumer base in the country, the firm said.
- Coca-Cola GB scrapped plans for a campaign featuring footballer Wayne Rooney, following allegations that he slept with prostitutes. In a statement the soft drinks giant said the promotion had been cancelled, as it did not deem it "appropriate" due to the allegations surrounding the Manchester United and England footballer's personal life.
- Last month, Coca-Cola confirmed the completion of its purchase of Russian juice producer Nidan. The transaction, for an undisclosed sum, followed reports out of the country that the Russian government had approved the sale.
- In August, the firm launched caffeine-free Coke Zero in Spain to target a growing number of body-conscious Spaniards after the "successful" launch of Coke Zero.
- Also in August, Coca-Cola announced that its soft drinks bottling business in India, Hindustan Coca-Cola Beverages Pvt Ltd, was set to invest INR2.5bn (US$50m) to build a manufacturing facility in Northern Karnataka. The plant will manufacture a range of carbonated and still soft drinks.
- In July, Coca-Cola achieved “strong” first half results, fuelled by “strategic marketing, innovation and focused execution" of its brands. For the six months to 2 July, the company earned $3.98bn, up 18% on the corresponding period a year earlier.
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