Tequila Avion has teamed up with Pernod Ricard today. Click through to see its Avion Silver variant

Tequila Avion has teamed up with Pernod Ricard today. Click through to see its Avion Silver variant

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Earlier today (20 July), Pernod Ricard announced the creation of a joint venture with Tequila Avión. Here are some details about the company.

  • Based in New York, Tequila Avión was founded in 2009 by Ken Austin and Kenny Dichter.
  • In July 2010, the company launched its namesake Tequila brand in the US.
  • Avión is available in Silver, Reposado and Anejo varieties. The Silver variant is available at a SRP of around US$40 per bottle, with the other variants priced at $40+.
  • According to the company, the Tequilas are produced by fifth-generation agave growers from the Blue Weber agave found in the highest regions of Jalisco, Mexico.
  • Avión’s flavours are achieved through “a combination of slow-roasting at lower temperatures and an ultra-slow filtration process”.
  • The variants are currently distributed in 23 US states and has recently been launched in Canada.
  • When asked by just-drinks, a spokesperson for Pernod said the company does not disclose exact case sales or production.