In the second quarter of 2010, the Russian beer market was dominated by discount and lower mainstream beers

In the second quarter of 2010, the Russian beer market was dominated by discount and lower mainstream beers

Heineken has emerged as the immediate loser from Russia's three-fold tax rise on beer, but the country's beer market has not fared as badly as expected in the first half of 2010.

Here, with data from Business Analytica, published this week by Carlsberg, we take a look at the Russian beer market. All figures are volume, not value.

  • Baltika upped its market share in the Russian beer market to 40.1% in the second quarter of 2010 from 39.1% in the first quarter. The firm brews No.2 Pale beer, No.3 Classic, No.7 Export and No.8 Wheat beer, amongst others. The second largest share was held by Anheuser-Busch InBev's Sun InBev, at 18.6%, followed by Heineken with an 11% share of the market, then Efes with 10.3% and SABMiller with a 6.4% piece of the sector.
  • In the second quarter of 2010, the market was dominated by discount and lower mainstream beers with a 50% share. Premium beers held 22% of the market, while mainstream a 19% share. Super premium had only a 9% share of the beer market. This has remained relatively unchanged since 2009, although there has been most momentum in discount.
  • Food stores dominated volume share in the off-trade at 49% for the six months to the end of June 2010, while supermarkets followed at 22%, having increased their share by around 4% in the last year at the expense of outdoor retailers.
  • Russia is the world's third largest beer market by volume, but has a per capita consumption of 60 litres, which is significantly lower than Germany, on 140 litres, and also niehgbouring Finland, Poland and Estonia, which all consume around 90 litres per capita.
  • The Russian market shrank by around 9% in the first six months of 2010. Carlsberg predicted a high single-digit market decline for the full-year, which is better than its previous prediction of a fall of up to 14%.