just The Facts - Cachaça and Diageo
By Andy Morton | 28 May 2012
Earlier today (28 May), Diageo confirmed it will pay BRL900m (US$453.9m) for the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada. Here, just-drinks looks at some of the figures that prompted Diageo to jump into the market for cachaça, Brazil's best-selling spirit.
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Earlier today (28 May), Diageo confirmed it will pay BRL900m (US$453.9m) for the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada. Here, just-drinks looks at some of the figures that prompted Diageo to jump into the market for cachaça, Brazil's best-selling spirit.
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