just the Facts - Britvic Soft Drinks Report 2011
Britvic published its 2011 Soft Drinks Report yesterday (21 March)
The UK soft drinks market grew by 10.6% in value in 2010, according to figures from the 2011 Britvic Soft Drinks Report published yesterday (21 March). Here, just-drinks takes a closer look at the report.
- CCE, Britvic and GSK were the lead suppliers of soft drinks in the UK in 2010, together representing 48% of the total market. Coca-Cola and Monster drove CCE's 7% value growth in the year, while Britvic's 9% value increase was driven by Pepsi and Robinsons.
- Despite a 2% drop in volumes, pure juice was the second highest performing sub-category in the off-trade behind glucose and stimulant drinks. Value grew by 2% to GBP1.2bn (US$1.97bn). Tropicana sales were up by 8% to GBP292m. Other brands with good growth rates were Copella, Princes and Rubicon.
- Cola and lemonade claimed the lion's share of soft drinks' on-trade performance in 2010. Cola was up by 9% in value, while lemonade saw 6% value growth. Flavoured carbonates also performed well in value terms but lost volume by 2%. Mineral water was the worst performer, with a 15% decline in value and 24% in volume.
- Smoothies had a good year in the off-trade in 2010, with sales increasing by 9% to GBP139m and volume up by 7%. Unlike previous years, the premium price of this sub-category was less of a turn-off for consumers. Innocent in particular saw sales growth of 10% to GBP102m last year. Private label sales were up by 18% to GBP29m.
- Increases in alcohol duty in 2010 meant many pubs and clubs increased their price. The prices of soft drinks also increased last year, widening the price gap between on-trade and off-trade markets. With the rise of VAT also taking place in 2010 and consumers tightening their belts, the report suggests that pubs will need to target consumers more aggressively this year with an increase in events and deals.
Click here to view the full report.
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