Just the Answer – Adrian McKeon, Cobra Beer

By Jessica Harvey | 5 February 2008

In June last year, Adrian McKeon gave up his position as managing director of Beam UK to become CEO of Cobra Beer, the fast-growing Indian beer brand. Jessica Harvey spoke with McKeon about his first six months in charge, the change of culture and what the future holds for the brand.

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In June last year, Adrian McKeon gave up his position as managing director of Beam UK to become CEO of Cobra Beer, the fast-growing Indian beer brand. Jessica Harvey spoke with McKeon about his first six months in charge, the change of culture and what the future holds for the brand.

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