just On Call - Pernod Ricard Plans Absolut Push

By Chris Mercer | 1 September 2011

Pernod Ricard is planning to build on fresh momentum for Absolut vodka by launching one variant of the brand in a spate of new markets, following a strong set of full-year results.

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Pernod Ricard is planning to build on fresh momentum for Absolut vodka by launching one variant of the brand in a spate of new markets, following a strong set of full-year results.

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