just On Call - Heineken prepares shift for Europe

By Chris Mercer | 17 February 2011

Heineken is prepared to sacrifice profits in Europe over the short-term in order to improve its market share amid ongoing weak consumer demand for beer in several key countries.

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Heineken is prepared to sacrifice profits in Europe over the short-term in order to improve its market share amid ongoing weak consumer demand for beer in several key countries.

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