just On Call - Gruppo Campari looks to Wild Turkey for Skyy's global growth
By Andy Morton | 3 August 2012
Gruppo Campari wants its Skyy Vodka brand to repeat the international success of stable-mate Wild Turkey, the group's boss said today (3 August).
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Gruppo Campari wants its Skyy Vodka brand to repeat the international success of stable-mate Wild Turkey, the group's boss said today (3 August).
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
JAMAICA: Diageo's Red Stripe, Cabcorp agree JV deal
Diageo-owned Red Stripe and PepsiCo bottler Cabcorp have signed a deal to form a new joint-venture sales and distribution company in Jamaica.
Research in Focus - Emerging Markets Not Always the Answer
While there has been huge focus in the spirits sector on emerging markets in recent years, a new report from Euromonitor International suggests prioritising development in these up-and-coming regions will not be the optimal growth strategy for all companies.
Preview of the Year - 2013 - Part III: Spirits
In this, the third part of Euromonitor International's preview of the year ahead, senior alcoholic drinks analysts Jeremy Cunnington and Spiros Malandrakis turn their attention to the global spirits category. What trends can we expect to see in 2013?
Market research related to this article
Campari in Spirits - World
One of the most acquisitive major spirits producers in recent years, Campari is looking to further extend its portfolio. The profile analyses Campari’s acquisition options, as well as considering the most effective ways to build on previous purchases...
Campari in Wine (World)
Ranked outside the world top 40 in wine, Campari’s ongoing acquisitive ambitions are primarily focused on spirits. However, the character of the company’s wine portfolio presents notable potential to leverage expansion in spirits to enhance the devel...
Campari Milano SpA , Davide in Wine (World)
Campari’s wine arm offers less potential than spirits and a possible divestment would benefit its core business. However, the Italian manufacturer has a number of ways it could boost the value of its wine business, including through a distribution an...
