just On Call - Gruppo Campari eyes premium cachaça growth

By Chris Mercer | 4 August 2011

Gruppo Campari plans to market its new cachaça brand, Sagatiba, more strongly in Brazil to take advantage of emerging demand for premium drinks in the country.

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Gruppo Campari plans to market its new cachaça brand, Sagatiba, more strongly in Brazil to take advantage of emerging demand for premium drinks in the country.

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