just On Call - Diageo "turning the corner" in Europe

Author: Chris Mercer | 28 October 2011

Diageo hopes to improve its sales performance in Europe this year by shifting more resources to fast-growth eastern markets and selling more super-premium spirits in western countries.

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Diageo hopes to improve its sales performance in Europe this year by shifting more resources to fast-growth eastern markets and selling more super-premium spirits in western countries.

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