just On Call - Diageo out to Scotch rivals in Asia
By Chris Mercer | 16 May 2011
Diageo has said that its focus on Scotch whisky and premium white spirits will ensure that it outperforms rivals in key emerging markets in Asia, particularly China.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Diageo has said that its focus on Scotch whisky and premium white spirits will ensure that it outperforms rivals in key emerging markets in Asia, particularly China.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
SWEDEN: Jonas Tåhlin becomes marketing VP at Absolut
Pernod Ricard has confirmed the appointment of a new VP for global marketing at The Absolut Company.
Product Launch - TRAVEL RETAIL: Pernod Ricard's Martell Millesime 1968
Pernod Ricard's Martell Millesime 1968
Product Launch - US: Diageo's Smirnoff Whipped Cream, Fluffed Marshmallow
Diageo's Smirnoff Whipped Cream, Fluffed Marshmallow
Market research related to this article
Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...
Diageo in Beer - World
Ranked 14th in the world, with only 1% of global beer volumes, Diageo is a regional player with a global beer brand in Guinness. With limited potential to expand through M&A this profile looks at how Diageo is developing its beer portfolio and what m...
Diageo Plc in Spirits - World
In 2010, Diageo remained as the world’s leading spirits producer by volume. That position is increasingly under threat, with it highly likely to lose the top spot in 2011. This profile offers detailed strategic analysis of the company’s business, exa...












