just On Call - China to become Pernod Ricard's number two market

By Chris Mercer | 17 February 2011

Pernod Ricard's CEO has said that China's thirst for Cognac and Scotch whisky will soon see it overtake the drinks giant's native France to become its second largest market in 2011.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Pernod Ricard's CEO has said that China's thirst for Cognac and Scotch whisky will soon see it overtake the drinks giant's native France to become its second largest market in 2011.

Unlimited access to all the latest global beverage news and insight
Expert analysis that puts the news into context
Exclusive interviews with leading industry figures
Monthly management briefings with detailed analysis on hot topics
Personalised RSS feeds and email newsletters
10-year archive of news, insight and intelligence
Discounts on just-drinks market research
Plus much more

If you’re already a member, login here

Market research related to this article

Pernod Ricard in Spirits - World
Pernod Ricard was the world’s second biggest global spirits player in 2010, just behind Diageo. Thanks to a strong portfolio of brands, the company should overtake its long-term rival in 2011. The profile looks at how this has been possible and what ...

Pernod Ricard in Wine - World
In 2010, Pernod Ricard has put greater emphasis on its wine portfolio, creating a new brand owning company to manage its leading wine brands including Jacob’s Creek. The profile looks at its current position and what it needs to do to move up the glo...

Spirits: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide
Datamonitor's Spirits: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Spirits industry in Brazil, Hungary, Mexico, Poland, South A...