just On Call - Brown-Forman to go slow on Jack Daniel's extensions

By Andy Morton | 5 December 2012

Brown-Forman has said it is "so far, so good" for the global roll-out of Jack Daniel's Tennessee Honey, but has distanced itself from further flavour extensions for the core brand.

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Brown-Forman has said it is "so far, so good" for the global roll-out of Jack Daniel's Tennessee Honey, but has distanced itself from further flavour extensions for the core brand.

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