just On Call - Beam Inc's deep pockets won't shake up US vodka - Campari CEO
By Andy Morton | 15 May 2012
Beam Inc's buyout of Pinnacle will not affect the US vodka market in the short term because the brand's flavour line is already too deep, according to the head of Gruppo Campari.
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Beam Inc's buyout of Pinnacle will not affect the US vodka market in the short term because the brand's flavour line is already too deep, according to the head of Gruppo Campari.
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