The most popular items among just-drinks subscribers this week

The most popular items among just-drinks subscribers this week

Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. just The Facts - Carlsberg's Tuborg brand

Carlsberg today (19 May) launched a new campaign for its Tuborg beer as it targets 18- to 22-year-olds, particularly in Eastern Europe and Asia. Here's just-drinks takes a look at the lager brand and its position in the global market.

9. International Scientific Forum on Alcohol Research Critique 139: Does Adjustment for Stress Levels explain the Protective Effect of Moderate Drinking on the Risk of Mortality?

An inverse or reduced risk association between moderate alcohol consumption and total mortality has been reported in most prospective epidemiologic studies, even after adjustments for all known potential confounders such as educational level, job and health.

8. just On Call - Africa issues to "moderate" - SABMiller

SABMiller expects the disruption it has faced in some African markets to “moderate”, but Zimbabwe is likely to still prove problematic, according to the group's CEO.

7. Focus - C&C Group FY Performance by Region

Earlier today, C&C Group reported a strong rise in full-year sales, but profits slipped due to costs from integrating acquisitions. Here, just-drinks takes a look at the company's performance by region.

6. Round-Up - NPD: Can 'Rare Sugar' Rescue the Soft Drinks Market?

Has Tom Vierhile discovered the sugar-alternative silver bullet? If you kiss enough frogs, we're told, you’ll eventually find your prince. Soft drink makers thought they found their prince with stevia. Coca-Cola pinned its turnaround hopes on stevia in the UK in 2013, going as far as replacing 'regular' Sprite with a stevia-sweetened version with 30% less sugar.

5. just On Call - Britvic CEO seeks more US growth after Fruit Shoot milestone

Britvic's CEO has said it is trialling its dilute brands in the US, but the focus remains on Fruit Shoot after securing nation-wide distribution.

4. just On Call - "Hundreds" of jobs on line as Treasury Wine Estates prepares cuts

Treasury Wine Estates may cut up to 5% of its workforce as part of a cost-cutting plan intended to turnaround falling profits and stave off takeover bids.

3. The just-drinks Interview - Portman Group CEO Henry Ashworth

Henry Ashworth has faced plenty of challenges since taking the reins at the Portman Group in 2011. Dealing with the fall-out from decisions by the group's independent complaints panel and the ever-agitating UK healty lobby means life is rarely dull. Here, Ashworth talks to just-drinks' deputy editor James Wilmore about the group's work, and a certain Scottish brewer.

2. Editor's Viewpoint - Has Treasury Wine Estates found its map in time?

Who'd have thought it? Treasury Wine Estates, a company that, in the recent past, has scrabbled around trying to find someone to buy its wine business, has finally received a takeover offer. And, they've only gone and rejected it.

1. Comment - Soft Drinks & Water - Monster Success: Know Your Consumer

Never far from the headlines, Monster Beverage Corp has caught Richard Corbett's eye; be it for its near-constant presence in litigation or its healthy set of Q1 numbers earlier this month.

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