The most popular items among just-drinks subscribers this week

The most popular items among just-drinks subscribers this week

Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. just On Call: Pernod Ricard targets women as China crackdown intensifies

Pernod Ricard is to target female consumers in China after increasing pressure from a government crackdown pushed down expected profits in the country.

9. UK: Diageo defends flavoured whisky rowback

Diageo has said rapid growth in the North American flavoured whiskey category convinced it to create J&B Urban Honey despite previous claims it had “no plans” to enter the flavoured Scotch sub-category.

8. Round-Up - The ICAP Digest - March 2014

Once a month, the International Center for Alcohol Policies (ICAP), which covers alcohol policies worldwide, looks at what's going on in-market to promote a responsible role for alcohol in society.

7. Analysis - SABMiller heads back in time as share price softens

For the past ten years, SABMiller has been a favourite of investors looking for strong returns in the beer industry. A combination of good exposure to fast-growing emerging markets and a willingness for M&A has seen the brewer post double digit earnings growth since 2004.

6. Comment - Cider - Education the Key to Global Success

Cider is having a bit of a moment in the sun. In the US, the category - which is called 'hard cider' - is continuing to see surging growth (albeit from a tiny base), while the same story is being repeated in Australia. Even in Asia, countries such as Vietnam, Thailand and Singapore are being turned on to the drink.

5. Focus - Diageo's Cube: Producing Spirits on the Move

While many drinks companies have highlighted Africa as a continent that offers huge potential, the region is not without its well-documented perils and pitfalls. Most notable among these is the logistical challenge of a continent that, broadly speaking, has a weak and under-developed infrastructure.

4. Comment - Spirits - Brand Loyalty? Let's Be Friends

The aim of all brand owners is to secure consumer loyalty above all competitors. But, as Richard Woodard suggests, this might be an unattainable - and hence unrealistic - aim.

3. just the Answer: Heineken's Asia-Pacific president, Roland Pirmez

Roland Pirmez was president of Asia Pacific Breweries before Heineken took full control of the joint venture in 2012. He now combines that role with heading up Heineken's Asia Pacific division. just-drinks sat down up with the Belgian just before he delivered a presentation to investors in London on Friday (21 March).

2. The just-drinks Interview - Sierra Nevada Brewing Co founder Ken Grossman - Part II

Last week, we ran the first part of an interview with Sierra Nevada Brewing Co founder Ken Grossman. Here, in part two, the Californian craft brewing icon discusses big brewers' attempts to capitalise on the segment's success and how craft consumers are reacting to cans.

1. Comment - Spirits - Are We Running Out of Casks?

As the Scotch whisky industry appears to expand with gay abandon, Ian Buxton takes a look up the supply chain and asks if there's enough wood in them thar hills to hold the stuff.

For further details on how to subscribe to just-drinks, click here.