The most popular items among just-drinks subscribers this week

The most popular items among just-drinks' subscribers this week

Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. Analysis - Coca-Cola HBC long-term health solid as FTSE 100 listing looms

The positive long-term prospects for Coca-Cola HBC are outweighed by its short-term struggles, but the company should return to high-teens earnings growth by its next financial year, according to an analyst.

9. International Scientific Forum on Alcohol Research Critique 123: Alcohol Consumption and Lymphoid and Myeloid Neoplasms

Many prospective studies have shown that moderate drinkers are at lower risk of certain types of lymphoid cancer.

8. just Five Years Ago: US predicted to become world's biggest wine consumer

Five years ago this week, the US was forecast to become the world's largest wine-consuming market by 2010.

7. International Scientific Forum on Alcohol Research Critique 122: Does Moderate Wine Consumption Lower the Risk of Developing Depression?

There is a large amount of literature linking heavy alcohol consumption to depression: Most studies show that heavy drinkers tend to be depressed, and that depressed people may self-medicate with large amounts of alcohol.

6. Analysis - Coca-Cola Co aspartame ads may backfire

The Coca-Cola Co's attempts to stem fresh declines in diet CSDs with a campaign in support of artificial sweeteners could rebound to further damage sales, according to an analyst.

5. Focus - David vs. Goliath: Bullish Trademark Litigation in the Drinks Industry

A spate of recent trademark rows in the drinks industry has prompted Stuart Whitwell from Intangible Business to cast his eye over some of them, to see if there's a common thread.

4. GLOBAL: Pernod Ricard remains open to brand sell-offs

Pernod Ricard has said that its spate of brand divestments in recent years is not part of a broader sell-off strategy but has admitted to owning a “long tail”of non-core brands.

3. Comment - Soft Drinks & Water - The Coca-Cola Co's Habu Hubbub

This month, Ray Rowlands of Drinksinfo Ltd casts his eye over Habu, the latest soft drinks launch from The Coca-Cola Co in Thailand.

2. just the Facts - Top 20 Scotch Whisky Export Markets - H1 2013

Earlier today (4 September), the Scotch Whisky Association released details on Scotch exports in the six months to the end of June. Here, courtesy of the trade body, is a table of the 20 largest markets for Scotch in the period.

1. Comment - Beer - Mixing It Up

Marketing a beer brand successfully has traditionally involved partnering with a big event and parting with big bags of cash. But, Larry Nelson has been introduced to a smaller, smarter way to push a beer.

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