just-drinks LIWF & Distil 2008 - Diary - 8 May
Coming up at this year's London International Wine & Spirits Fair…
AliasSmith (stand E11) is focusing on bringing "the best 100% agave spirits to the European market." Their mission is to "protect unique, historic and sophisticated spirits manufactured in Mexico". These include the Los Tres Toños Tequila family, who are still using their ancient tequila recipe, with methods updated for the 21st century. The company will also be launching the Arette Artesanal Suave Añejo Tequila accompanied by new packaging to celebrate the launch.
Australian Vintage (stand F8-F10) is using this year's LIWF to unveil a restructured portfolio with the introduction of a number of regionally-focused brands and the launch of a new entry-level varietal McGuigan tier to replace the current McGuigan Gold label. Also offered will be the premium-positioned McGuigan Hand Made Langhorne Creek Shiraz - a limited edition 2005 release developed by winemaker Brian McGuigan.
Berkmann Wine Cellars (stand D60) are teaming up with Brintex to hold a Masterclass in Deutz on 20 May at 3.30pm. Deutz Export and marketing director Jean-Marc Lallier will offer visitors an insight into the Champagne brand, plus a tasting of key Champagnes in the range and an opportunity to win a tour, tasting and lunch at the winery. By invitation only. On 20 May, Casa Lapostolle from Chile will take guests through four vintages of their wine, Clos Apalta. On 21 May, Antinori from Italy will hold an on-stand tutored tasting. Plus Spain's Familia Martinez Bujanda will be introducing Canots de Valpiedra, to join 'big brother' Finca Valpiedra.
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Consumer markets may be bracing themselves for the impact of the economic downturn, but Patrón Spirits Company has no intention of being deflected from its marketing-led growth strategy. In this month...
Diageo has lined up a new marketing campaign in the US for its Jose Cuervo Tequila brand....
The Patrón Spirits Company has finalised a partnership with Aer Rianta to list Patrón at Moscow airports Domodedovo, Sheremetyevo, and Vnukovo, and St Petersburg's Pulkovo airport....
Spirits importer Central Texas Spirits, Inc. has lined up the launch of three Tequilas from El Gran Jubileo in the US later this month....
Alcoholic drinks pouches sold under the ShotPak brand are to be removed from sale in the UK because they are likely to encourage underage and excessive drinking....
Beam Global Spirits & Wine is looking to boost its presence in the US cocktail market, after signing a new partnership with UK supplier funkin....
Diageo has launched a premium silver Tequila, Jose Cuervo Platino, in the UK as the market for the Mexican spirit continues to grow....
Bacardi-Martini UK has introduced Cazadores Blanco Tequila to the UK on-trade....
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