Heres what was making the drinks news on this day in years gone by

Here's what was making the drinks news on this day in years gone by

Here's a look at what was happening on this day in...

Gruppo Campari’s CEO has revealed that Aperol's sponsorship deal with Manchester United FC is part of a second stage of targeted international growth for the liqueur brand, after initial success in Europe.

PepsiCo and Anheuser-Busch InBev will launch joint promotions at next month's Super Bowl.

Speculation this week that PepsiCo is looking to cut thousands of jobs in the US has increased the focus on the soft drinks firm's strategic review and on what the company needs to change. Michelle Russell looks at the latest developments in an ongoing saga.

The cola wars are set to return to US television after PepsiCo confirmed that it is sponsoring the new series of the X Factor talent contest.

Growth in both the global spirits and wine categories is expected to slow markedly in the five years to 2013, according to new research.

Australian wine exports fell in value for the first time in 15 years in 2008, official figures show, underlining the challenge facing the industry.

The Czech government has warned that the privatisation of state-owned brewer Budejovicky Budvar will not happen this term, according to local reports.

PepsiCo has lined up a worldwide marketing campaign for its Pepsi-Cola cans, starting next month.

The Coca-Cola Co has warned that protests based against its alleged actions in Colombia are misplaced.

The French luxury goods company LVMH today said that it had completed its friendly £300m takeover offer of Scotch whisky maker Glenmorangie PLC.

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