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Heres what was making the drinks news on this day in years gone by

Here's what was making the drinks news on this day in years gone by

Here's a look at what was happening on this day in...

A year on from its South American debut, The Coca-Cola Co is taking Coca-Cola Life to the west. Richard Corbett considers the new brand extension, and its prospects for success.

Pernod Ricard is on the cusp of entering a "rebalancing phase" for both its geographical footprint and its portfolio, with Beam Inc and Brown-Forman being touted by one analyst as good targets for the firm.

Few thrive on uncertainty, particularly businesses. Dutch brewer Heineken must be feeling that pressure currently, as negotiations take place over a deal involving its joint venture, Asia Pacific Breweries (APB).

Asia Pacific Breweries (APB) has finally succeeded in offloading its stake in Jiangsu DaFuHao Breweries in China, to China Resources Snow Breweries (CRSB).

Analysts believe that Anheuser-Busch InBev will be in no rush to seek control of Grupo Modelo as the Budweiser brewer strives to set its house in order in the US.

Today (15 July) is known as St Swithin's Day in the UK. According to folklore, if it rains on St Swithin's Day it will rain for the next 40 days in succession.* The British are, of course, fixated by weather, as evidenced by last month's heatwave. Whenever temperatures soar and the sun comes out, the nation goes into weather overdrive. "Mad dogs and Englishmen go out in the midday sun" wrote Noel Coward, not without some justification. Annette Farr looks at the opportunities open to water companies from the heat of a summer.

Consumers are engaging in more moderate week-round drinking, according to a new report from Datamonitor.

Smirnoff and Johnnie Walker may make Diageo more money, but there is no more iconic brand in its portfolio than Guinness. Nevertheless, speculation continues that Diageo may sell off its main beer brand. In this month's Just the Answer interview, Brian Duffy, global brand director for Guinness, addresses that question, while also discussing Guinness's progress in Africa where it was recently hit by a counterfeiting scam, the development of off-trade sales and product innovation.

Coca-Cola Co. has attacked a decision in the US that has seen the country's largest pension fund remove the drinks giant from its list of assets based on social criteria.

The French wine industry's troubles are unlikely to be helped by this year's harvest as preliminary figures predict a bumper crop, placing more pressure on winemakers who are still struggling to sell all of last year's wine.

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