UK: Juicy Water back on shelves after name re-think
Click through to view the Juicy Water rebranding
Innocent has returned Juicy Water to its original name six years after the initial rebranding.
The company, in the process of being fully acquired by the Coca-Cola Company, relaunched the fruit-flavoured bottled water brand in the UK yesterday (11 April) ahead of a summer marketing campaign. The line was first unveiled in 2003 as Juicy Water but changed to This Water in 2007.
Innocent said the name change and repackaging “makes our bottles more eye-catching”.
The marketing campaign will include press, digital media and experiential activities scheduled to run “when it's hot”, a spokesperson said.
Juicy Water will comprise the same ingredients as This Water - 80% UK spring water, 15% fruit juice and 5% natural sugar - and comes in four variants.
- Diageo's Q4/FY 2016 results - Preview
- Diageo's FY performance by region - Focus
- Wine consumption and its health effects
- Time to take stock of Constellation's Corona
- Can craft breweries compete in lager arena?
- Diageo sets sights on alcohol-alternative trends
- SABMiller puts brakes on A-B InBev integration
- "We tried to make Bushmills hot" - Diageo CEO
- Diageo names new TR head as Doug Bagley exits
- Brexit "not a big deal" for Scotch - Diageo CEO
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends