UK: Juice brand Ribena gets makeover

By Annette Farr | 30 January 2007

GlaxoSmithKline has revamped the packaging for flagship juice brand Ribena as part of a drive to reposition the product as a drink for young adults.

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GlaxoSmithKline has revamped the packaging for flagship juice brand Ribena as part of a drive to reposition the product as a drink for young adults.

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