The can features Microcool techonology, developed and patented by Joseph Co International

The can features 'Microcool' techonology, developed and patented by Joseph Co International

Joseph Co International is to launch what it claims is the first self-chilling beverage can in the US.

The can will be produced through licensing under the brand name West Coast Chill, the company said earlier this month. It is designed to chill the beverage without the use of ice or a refrigerator.

The can features 'Microcool' techonology, developed and patented by Joseph Co International. An activation button on the container allows the beverage to drop 30 degrees "within minutes", the company said.

West Coast Chill Pure Energy drink will be the first drink to launch in the new cans, at the end of the first quarter. It will be available initially in select convenience stores in Southern California and Las Vegas.