UK: Jose Cuervo targets older crowd as Tequila wrestles image problem
By Andy Morton | 27 September 2012
The international arm of Jose Cuervo has upped the UK marketing spend around the Tradicional variant of its Tequila brand in a bid to boost the category's image in the country.
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The international arm of Jose Cuervo has upped the UK marketing spend around the Tradicional variant of its Tequila brand in a bid to boost the category's image in the country.
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