AUSTRALIA: Jose Cuervo appoints new Australian distributor

By just-drinks.com editorial team | 9 December 2002

Jose Cuervo, the world's leading Tequila company, has signed a five-year marketing and distribution agreement in Australia with Suntory Australia.  Effective 1 February 2003, Suntory Australia will distribute Jose Cuervo Especial Reposado and Reserva Añtigua 1800. Hugh Barnard, commercial director, Asia Pacific, Jose Cuervo International, the global marketing division for Jose Cuervo, said: "This new agreement strengthens our distribution capabilities for our Tequila brands in Australia.  Suntory Australia is a dynamic company that values long-term brand development, product quality and heritage while understanding the strategies necessary to build premium products.  We commend the excellent work performed by our current distributor, Swift and Moore, but we believe our Tequila brands will have a more prominent and exclusive focus within Suntory Australia's spirits portfolio."

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Jose Cuervo, the world's leading Tequila company, has signed a five-year marketing and distribution agreement in Australia with Suntory Australia.  Effective 1 February 2003, Suntory Australia will distribute Jose Cuervo Especial Reposado and Reserva Añtigua 1800. Hugh Barnard, commercial director, Asia Pacific, Jose Cuervo International, the global marketing division for Jose Cuervo, said: "This new agreement strengthens our distribution capabilities for our Tequila brands in Australia.  Suntory Australia is a dynamic company that values long-term brand development, product quality and heritage while understanding the strategies necessary to build premium products.  We commend the excellent work performed by our current distributor, Swift and Moore, but we believe our Tequila brands will have a more prominent and exclusive focus within Suntory Australia's spirits portfolio."

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