Jones Soda Co. has appointed a new executive vice-president of sales. The US-based company said yesterday (21 February) that Lars P. Nilsen would assume the new position.

Nilsen will be responsible for all sales for the company and will be based at Jones' Seattle headquarters.

Nilsen joins Jones Soda from Northwest Horticulture where he served in the roles of chief operating officer and president/CEO. Prior to joining Northwest, Nilsen served for eight years in multiple senior positions with The Coca-Cola Company in Scandinavia.

"We are very excited to have Lars join our team," said Peter van Stolk, president and CEO of Jones Soda. "Lars's experience in dealing with both large and small sales forces is a great asset for Jones as we build our sales team in 2006."