US: Jones Soda confirms switch to cane sugar
Jones Soda has unveiled its cane sugar-sweetened soda line.
The Seattle-based company, which announced its intentions to move from high fructose corn syrup to cane sugar late last year, said today (2 April) that the full-sugar line will be branded Jones Pure Cane Soda. The portfolio will be available in single 12-ounce glass bottles and four-packs as well as 12-ounce cans.
"After numerous requests from our customers, coupled with detailed market research and comprehensive product development, we now believe that we offer the best soda product in the industry and we are confident that everyone will enjoy and appreciate this positive switch to pure cane sugar," said company president and CEO Peter van Stolk.
Separately, the company also said it had appointed Peter Burns to the position of senior executive vice president of sales and marketing. Burns joins the company from Izze Beverage Co. where he served as vice president of sales since 2005.
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