US: Johnnie Walker sponsors golf pro for drive safe campaign
The company said today (6 December) that it will donate US$1m to road safety organisation RADD should Furyk break his accuracy record for the highest percentage of fairways hit in a season since 2000.
The campaign will kick off with several 'safe drive' events across the PGA season including free taxi rides to consumers in the New York City area. A Johnnie Walker Collection kiosk at Union Square will provide free rides to destinations within the local vicinity, the company said.
Johnnie Walker vice president Bill Topf said: "As one of the best in the sport, Jim is known for his $1m swing and landing safe drives on the fairway. This year, Johnnie Walker Collection wanted to take that combination one step further with Jim to bring home our message of safe driving - both on and off the course."
Furyk said: "Kicking off this program to benefit RADD right before the holidays when road safety is foremost on people's minds reinforces a message that has the potential to save lives throughout the year. I also look forward to trying to break the record for the highest percentage of 'safe drives' - driving accuracy - when the PGA season starts in just a few weeks."
RADD general manager Robert Pineda added: "Our message about responsible driving is especially urgent around the holidays, so we are thrilled to have the support and involvement of such a well known brand and a world class partner."
RADD is a non-profit organisation that pairs athletes, celebrities, media partners and socially conscious sponsors to create positive attitudes about road safety. Independent of Furyk breaking the record, Diageo's Johnnie Walker Collection will donate $25,000 in his name, the company said.
Earlier this month, we bade farewell to the godfather of California wine, Robert Gerald Mondavi, the man who transformed the wine industry and became an ambassador for the Napa Valley....
This year sees the launch of Distil, a dedicated spirits show to complement the London International Wine Fair. But, writes Chris Losh, having already failed to secure enough big spirits producers as ...
The top ten most visited stories on just-drinks this week:...
Diageo has announced plans for a relaunch of its "Ultimate Pose Off" campaign for Captain Morgan Original Spiced Rum in the US....
Diageo is launching a new bottle and outer casing design for its Baileys Original Irish Cream Liqueur, Mint Chocolate and Crème Caramel range....
Diageo brands, Guinness and Bushmills, have been announced as commercial partners of the British & Irish Lions Tour of South Africa in 2009....
It was the big names and the big deals that dominated the just-drinks headlines in this last week. Read on to see which stories attracted the most visitors over the last seven days....
Lewis Hamilton and Mika Häkkinen today (23 May) unveiled in Monte Carlo the latest campaign in the Johnnie Walker 'Responsible Drinking' programme, on the eve of the Monaco Grand Prix weekend....
- No Home Comfort for TWE as Bids Collapse
- Bacardi Seeks Own History at Bombay Sapphire Home
- NPD: The Craft Cocktail Revolution
- Private-equity bids "over" - TWE head
- just The Preview - Constellation Brands' Q2 & H1
- Suntory Holdings to split beer, spirits division
- Carlsberg suspends production at Russian brewery
- Anheuser-Busch InBev appoints new AmBev CEO
- Treasury Wine Estates pulls plug on takeover talks
- Diageo's Smirnoff Sours