Diageo Brands BV, based in the Netherlands, has reached an agreement with Franco Ziche S.p.A. to license a menswear apparel line under the Johnnie Walker brand name.

The collection will be of contemporary sportswear, which includes a distinctive golf component.

The line will be launched in prestige department and specialty stores in the North American and Europe.

"Our Johnnie Walker menswear collection is different in that i is aimed at a younger sophisticated consumer with global style," states Tom Caravella, vice president of Diageo Global Licensing. "The contemporary Johnnie Walker consumer expects style that sets him apart. This new collection is rooted in that expectation. It is classic fashion, with an updated twist."