UK: John Smith's drops its No Nonsense man
The leading UK ale brand John Smith's is calling time on its No Nonsense Man advertising campaign this month, replacing him with the actor and stand-up comedian Peter Kay, who will star in a new TV campaign created by Scottish Courage roster agency TBWA \ London.
The campaign, which will maintain the No Nonsense advertising proposition, will feature Kay dramatising the virtues of a No Nonsense approach to life.
The advertising, which spearheads the record £20m marketing investment in John Smith's this year, will debut on national TV during the Champions League Final on May 15 with 'Ball Skills'.
The ad opens on a muddy recreation ground with a group of young footballers earnestly practising their soccer skills. After each demonstration, the player effortlessly passes the ball to a colleague until it reaches the solid figure of Kay - who promptly 'wellies' the ball into a neighbouring garden. The ad closes with a moment of self-congratulation as Kay eschews the traditional half-time oranges for a can of his favourite beer.
Scottish & Newcastle said there were also two other executions. In the first film, 'Monsters', Kay's attempt to console his young daughter after she has a nightmare leaves his wife and friends speechless, while in 'Mum' he is determined to persuade his mother to move into an old folks' home - despite her protestation that she's "only 55" - so he can put a snooker table into her bedroom.
John Botia, brands director - John Smith's and Foster's at Scottish Courage, said: "Research shows that John Smith's enduring association with a No Nonsense attitude plays a big part in its appeal to consumers and everything about Peter's character reflects this. He brings 'No Nonsense' to life quite brilliantly in the new campaign and demonstrates both memorably and engagingly that it really is an attitude worth celebrating."
Companies: Foster’s Group Ltd
It's been a quiet day on the Pernod/Allied Domecq front....
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq....
Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion....
In spite of trying to buy up Southcorp, Foster's could itself be a takeover target in the near future, according to press reports....
Pernod Ricard and Fortune Brands are hoping to buy Allied Domecq for around 670p per share, according to press reports....
LVMH has said it is not looking to buy Mumm Champagne from Allied Domecq....
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV. ...
Pernod Ricard is looking to acquire Allied Domecq....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Global Travel Retail - What is the Grey Market?
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne